Plans & Pricing
Pricing
Three products. One platform. Built for competitive sport.
For Clubs, Schools & Academies
Program-Wide Mental Performance
A flat annual license deploys HeadCoach across your entire program — athletes and coaches on one platform. No per-seat model. No staff administration overhead.
Save 2 months
Foundation Program
$12,000 / year
Up to 500 Athletes & Coaches
Program license. On-site or remote delivery.
Performance Program
$20,000 / year
500+ Athletes & Coaches
Program license. On-site onboarding and dedicated account management.
All Program Licenses are Annual Contracts.
Professional Support
Expert-Led Program Delivery
Structured consultancy engagements designed around your program's maturity and goals. Three tiers — from single-squad implementation through to full institutional embedding.
Joe Davis
Co-Founder & Chief Psychology Officer
A chartered sport and performance psychologist, Joe has applied emotional intelligence and performance psychology principles across elite sport and professional settings for over a decade. He designed the psychological architecture of the HeadCoach Performance System.
Chartered Sport & Performance Psychologist
Certified Emotional Intelligence Master Practitioner — RocheMartin
Applied EI research across elite sport and business performance environments
Foundation
$6,000
Fixed program engagement
Advanced
$12,000
Fixed program engagement
Integrated
$40,000
Fixed program engagement
Consultancy engagements can be scoped independently or alongside a program license. Organizations on Performance and Elite program licenses receive 15% off all consultancy tiers. All prices are indicative. Final pricing is confirmed following the initial consultation.
Individual Plans
For Athletes and Coaches
Two distinct programmes. Same platform. Built for individuals who take their mental performance seriously.
Save 2 months — $100/year
Athlete Plan
$100 / year
2 months free
30-day free trial. No credit card required.
Coach Plan
$100 / year
2 months free
30-day free trial. No credit card required.
Athlete and coach content is entirely separate. Each program is built for the distinct demands of the role. Both run on the same platform.
Questions
Frequently Asked Questions
For Clubs & Programs
Ready to build it into your program?
We'll scope a proposal around your squad size, sport, and program goals.
For Athletes & Coaches
Start today.
Free for 30 days.
No credit card needed.
