About HeadCoach
About
HeadCoach
A mental performance system for competitive athletic programmes.
The Team
The People Behind
the System
The Coaching & Psychology Team
Jonathon designed the HeadCoach Performance System. A UEFA A-licensed coach with over a decade of work across competitive programmes in Northern Ireland, England, China, Canada, and the United States, he spent years coaching youth and academy athletes before building the methodology that became HeadCoach. He identified what no published framework addressed: physical development in competitive sport was structured, progressive, and daily — mental development was not. He built a system to close that gap, tested and refined it through direct coaching practice, and HeadCoach is its digitisation. He is accredited in emotional intelligence for athletes by RocheMartin and has delivered the system directly to thousands of young athletes across competitive programmes.
Joe is a chartered sport and performance psychologist and certified emotional intelligence master practitioner accredited by RocheMartin. He has applied performance psychology in elite sport and high-performance business environments throughout his career. At HeadCoach, Joe leads the scientific framework — validating Jonathon's methodology against the research evidence in sport psychology and neuroscience, and ensuring every element of the training system is structured for performance outcomes rather than therapeutic intervention.
A leading figure in sport and clinical performance is joining the HeadCoach advisory team.
The Business Team
Eoin leads HeadCoach's commercial strategy, product vision, and go-to-market execution. His background is in scaling early-stage technology products from concept through to structured commercial deployment. He is responsible for translating Jonathon's coaching methodology into a platform and programme architecture that meets the operational standards competitive organisations require.
Richard has built technology products across four decades — product roles at BlackBerry, large-scale operational work at Amazon, and multiple technology ventures and incubator engagements since. At HeadCoach he leads platform architecture and engineering.
Our Story
How HeadCoach
Was Built
Jon had worked with enough athletes across enough competitive programmes to know the problem was structural. Physical development was trained with daily sessions, progressive load, and measurable outcomes. The mental side — focus, resilience, confidence, self-control under pressure — received no equivalent structure. Not because coaches didn't care. Because no system existed that was built for the scale and daily cadence of a competitive programme.
With nothing available, Jon built one. Developed and tested through direct coaching work over more than a decade, refined through practice. The methodology worked. What it needed was a product.
He brought the problem to Eoin. They brought in Joe Davis to provide the scientific foundation. HeadCoach is the result: a coaching methodology built in the field, validated against the research evidence, and engineered into a platform that runs inside a competitive programme's existing training week.
Get in touch
Book a Team Demo
A focused call with the HeadCoach team — how the platform works, how it integrates into your training week, and what results programmes at your level have seen.
Book a Team DemoAll other enquiries: Contact us